Lately I’m posting to quite a few blogs to advertise my own website, wordpress based blogs are obvious and easy choice for me, its well known that wordpress is ideal for almost all kinds of blogging needs, people even use it as CMS, with the GPL liberal license make the WordPress the most favored blogging kit around the globe.
After a while I believed that build my own blogs will be more beneficial, because then I can use established and fully owned blogs to advertise other websites, and I think its not a patentable idea, there are a lot of blog networks out there doing just that, but those are not my own sites and I don’t have control, and I have no way to post to those blogs, obviously I will have to pay the owner to use their blogs, probably not cheap at all.
Its a tedious job to maintain more than a few blogs, if you’re not using your blogs as spamming device, to put real content on your site won’t be an easy job, its never easy to build successful blogs. There are some interesting examples, look at this one, Hand Tools, the domain name is pretty good, and there are a lot of interesting articles on it, though its not a theme focused blog, you’ll find all kinds of different posts there. Check this one out, Girl Fashion, this blog has a theme, the content on the this site has a theme, quite a few keywords rank well for this site. I can show you a lot more sites, but the basics are all the same. One more important point, you should build some casual blogs, let them get some content occasionally, such as this blog, SEO Tips, doing this right you will have a natural blogging networks.
If you have a few established blogs already, you can try to build a few more, the old blogs will be helpful in promoting your newly built ones, this is the way to build your own blogging network. This is just an idea, to build a successful network will be much more complicated, do remember don’t do any black hat tricks for your sites, if you get black listed there is no come back.